BRAVE
The brief:
Create a logo and identity for the Ultimate Brunch Rave, in a light and trendy location in Amsterdam’s city center. Target group is young urban professionals who enjoy good food, good music and good company. Its light and positive, with the aim of connecting like minded peolle, with a bit of a funky edge.
Key words:
Trendy || Edgy || Light || Connection
Year:
2023 & 2024
The solution:
Brave is rooted in fun and funkiness, expressed through a bold, playful typeface with flowing, connected letterforms. The visual identity is vibrant and light, capturing the electric atmosphere of a rave.
The key visual brings together the essence of the event, its people, food, drinks, and music, in an unexpected and slightly surreal composition. This distinctive approach creates a lively snapshot of the experience, visually translating the energy and spirit of the event into a cohesive and memorable identity.
